As we ‘step into Christmas’ and look ahead to the New Year, over 1 in 4 Brits will be making a resolution to shake things up and move out of their comfort zone. Thanks to motivations of interest in nature and the outdoors (49%), curiosity about different cultures (42%) and enhancing mental wellbeing (39%), 2025 is set to be the year of taking risks.
However, according to new research from OnePlus, despite 41% considering themselves to be adventure-seekers, 53% of Brits are unable to fulfil these dreams with barriers including financial constraints (46%), a lack of time (35%) and anxiety or fear of the unknown (34%).
To inspire exploration and give people the chance to embark on an adventure like no other, global technology brand OnePlus is launching a one-of-a-kind Explorer’s Adventure Calendar. With an estimated value of an eye-watering £25,000, the only price OnePlus is asking consumers to pay is to show a willingness to get out and explore. That’s right, it’s on sale for free
This may be an advent calendar, but don’t be mistaken, this is not a countdown to Christmas, but rather a countdown to your new era of exploration. Behind 12 of the calendar’s 13 doors will be an exhilarating adventure, spread across ten days in the ‘Land of Fire and Ice’, Iceland – the ultimate winter wonderland. These include, and are not limited to:
- Snorkelling between Tectonic Plates: Enjoy a close-up view of the Earth’s building blocks as you dive into the watery depths between the North American and Eurasian tectonic plates.
- Sky Lagoon: Experience the soothing Sky Lagoon overlooking the dramatic Atlantic Ocean.
- Lava Tunnel: Get up close to Iceland’s volcanic power firsthand and discover the natural molten lava which makes it so unique.
- Supertruck Excursion to The Valley of The Gods: A breathtaking winter adventure to Þórsmörk Valley. Think majestic glaciers, lush valleys and serene rivers.
- Whale Watching: Spot the magic of minke and humpback whales, harbour porpoises, and white-beaked dolphins amidst rich birdlife.
The most thrilling reveal of all? Behind door number 13 is a brand new OnePlus 13 handset, a cutting edge smartphone designed to help you unlock the explorer within. That’s handy, as 89% consumers believe a smartphone is essential for any adventure. In fact, 65% use emergency contact and safety features, navigation and GPS capabilities (63%) and weather updates and alerts (57%).
The OnePlus 13 combines cutting edge innovation, fast and smooth performance and AI with an elegant, showstopping design. It will be available in three stunning colourways –Black Eclipse, Arctic Dawn and Midnight Ocean. Furthermore, OnePlus 13’s Midnight Ocean colourway will be the first phone to feature micro-fibre vegan leather, designed to strike a perfect balance between a luxurious hand feel and scratch and scuff resistance. Black Eclipse exudes a sophisticated black rosewood grain glass process, revealing a remarkably realistic wood grain texture that feels delicate and refined. The Arctic Dawn edition introduces an industry-first surface-based glass coating, offering a comfortable, silky smooth touch and a fingerprint-resistant surface for a pristine appearance.
It’s the first OnePlus phone to secure an IP68 + IP69 rating, making it an ideal adventure companion for users who demand exceptional resilience from their everyday devices. To reduce eye strain during prolonged use, the OnePlus 13 also introduces RadiantView to allow optimal viewing experience even under intense sunlight, ensuring comfort without compromising display clarity. Not to mention, the Aqua Touch 2.0 technology enhances touch sensitivity in wet conditions by detecting water droplets and adjusting touch settings accordingly, allowing for uninterrupted interaction in various environments – it’s the phone for every season and for all explorers.
The 5th Gen Hasselblad Camera for Mobile provides professional-quality portrait photography and the OnePlus 13 introduces a breakthrough in mobile videography with 4K Dolby Vision available on all cameras, empowering users to create cinematic-quality videos effortlessly, so you watch back all your favourite adventures.
It doesn’t stop here, stay tuned as we unveil all the exciting features of the OnePlus 13 at our global launch in January 2025.
Celina Shi, Chief Marketing Officer, OnePlus Europe said
“Our goal with the launch of the Explorer’s Adventure Calendar was to create something that would inspire adventure and empower budding explorers to head out on the journey they’ve already dreamt of. Following hot on the heels of this launch will be the OnePlus 13, a handset created for the explorers. With incredible features built to withstand even the most rugged adventure, the OnePlus 13 will be the perfect companion you need to create magical memories, in rain, snow or shine.”
The Explorer’s Adventure Calendar is available here oneplus.com/uk/launch/13, with the lucky thrill seeker selected at random on the 7th of January 2025.
For more information, visit oneplus.com or follow @oneplus_europe on social media for updates and announcements.
