Iceland introduces ‘Discount Dash’ – in a bid to take on Prime Day. But shoppers will have to be quick! From the 11th – 12th July, online shoppers can get into the Prime state of mind with deals from Iceland on items they actually need.
‘Discount Dash’ provides an average saving of 33% across the 42 products on offer, including household staples from Fairy laundry beads to TGI Friday fakeaways.
If still in need of an extra summertime treat in the heat, while stocks last, customers can pick up a Family Pool, for only £19.99 (NOW £19.99, WAS £25) or save £50 on the Daewoo Bluetooth Karaoke Machine (NOW £50, WAS £100) for some poolside fun!
Put On The Kettle And Get Snack Ready
Customers can get their morning brew and snacks for less with savings on Yorkshire Tea, and the 3 for £5 deal across Pringles. In the mood for something sweet? Shoppers can save on MyProtein Ice Cream and Cadbury Crunchie Blast Sticks too.
- Yorkshire Tea + 50 Free 160p Tea Bags, (NOW £4.25, WAS £5.25, 210pk)
- Pringles Original 3 for £5 (£1.66, 165g)
- Pringles Texas BBQ Sauce, 3 for £5 (£1.95, 165g)
- Pringles Salt & Vinegar, 3 for £5 (£1.95, 165g)
- Pringles Sour Cream & Onion, (£1.95, 165g)
- Pringles Prawn Cocktail, 3 for £5 (£1.95, 165g)
- My Protein Vanilla Ice Cream, (NOW £2.50, WAS £4, 500ml)
- My Protein Salted Caramel, (NOW £2.50, WAS £4, 500ml)
- My Protein Chocolate Ice Cream, (NOW £2.50, WAS £4, 500ml)
- Cadbury Dairy Milk Sticks, (NOW £2, WAS £3.50, 4pk)
- Cadbury Crunchie Blast Sticks, (NOW £2, WAS £3.50, 4pk)
Stock Up On Household Essentials With Savings Up To £3.50
Keep the whole home smelling fresh while saving money on household essentials like Velvet Toilet Paper and Surf or Fairy laundry products.
- Velvet Quilted Toilet Paper, (NOW £8.50, WAS £10, 24pk)
- Petal Soft Toilet Tissue, (NOW £4.50, WAS £6.50, 18pk)
- Surf Tropical, (NOW 2 for £16 at £9 each, 4000g)
- Fairy 176g Laundry Beads, £2.50 (WAS £6)
‘Discount Dash’ deals help fill up the whole family with savings on TGI Friday’s products like the Louisiana Hot Mess and McCain’s chips. Did someone say pizza night? Iceland also has offers on breakfast classics including Kellogg’s variety packs and Heinz baked beans.
- TGI Friday’s Triple Pepperoni Pizza, (NOW £3, WAS £4.50, 504g)
- TGI Friday’s BBQ Meat Feast Pizza, (NOW £3, WAS £4.50, 504g)
- TGI Friday’s Spicy Cheese Feast Pizza, (NOW £3, WAS £4.50, 490g)
- TGI Friday’s Louisiana Hot Mess, (NOW £3, WAS £4, 400g)
- McCain Straight Home Chips, (NOW £2, WAS £3.50, 1200g)
- Iceland Class A Fresh Chicken Breast Fillet Skinless, (NOW £10, WAS £12, 1.7kg)
- Heinz Baked Beans (NOW £3, WAS £4, 4 x 415g)
- Kellogg’s 8 Variety Packs, (NOW £1, WAS £1.75, 196g)
Add In Some Fun In The Sun For The Family!
If shoppers feel like spending a little more on bigger items, then they can look no further when shopping with Iceland – that’s while stocks last! ‘Discount Dash’ offers great savings on the beloved household item – the air fryer – and half price on a karaoke machine!
- Salter Aero Grill Pro, (NOW £95, WAS £129)
- Salter Nutri Pro Blender, (NOW £35, WAS £50)
- Daewoo Bluetooth Karaoke Machine, (NOW £50, WAS £100)
- Bestway Family Pool, (NOW £19.99, WAS £25)
- SGL Air Fryer, (NOW £40, WAS £49.99)
Deals On Drinks With Savings Up To £4
To add to the summer fun, customers can save on drinks with offers on Carlsberg, Fosters, and Strongbow. There’s something for everyone with non-alcoholic drinks on offer too, with deals on Robinsons and Pepsi.
- Carlsberg, (NOW £11, WAS £15, 18pk)
- Fosters Lager, (NOW £9, WAS £10, 10pk)
- Strongbow Dark Fruits Cider, (NOW £5.25, WAS £5.75, 4pk)
- Robinsons Summer Fruits Double Strength Squash, (NOW £1.75, WAS £3.50, 1.5L)
- Robinsons Orange Double Strength Squash, (NOW £1.75, WAS £3.50, 1.5L)
- Robinsons Orange & Pineapple Double Strength Squash, (NOW £1.75, WAS £3.50, 1.5L)
- Robinsons Apple & Blackcurrant Double Strength Squash, (NOW £1.75, WAS £3.50, 1.5L)
- Pepsi, (NOW £1, WAS £2, 2 litres)
- Pepsi Max, (NOW £1, WAS £2, 2 litres)
“We know how popular events like Amazon’s ‘Prime Day’ are for the public, but we wanted to make something more accessible for our customers – providing great deals on value items to meet household needs with our Discount Dash. It is just another opportunity for our customers to make the most of unmissable value at Iceland.” said Andrew Staniland, Group Buying Director at Iceland Foods & The Food Warehouse.
Deals exclusively available online at Iceland and The Food Warehouse. Visit https://www.iceland.co.uk/ for more information.










