Eastpak’s striking new campaign encourages viewers to resist the dullness of reality through fantasy, and embrace expressionism by unleashing their creativity through fashion. With a focus on celebrating individuality and innovation, the brand’s campaign acts to empower its audience to make bold statements with their bags and accessories, using cosplay to convey its message.
Built upon its foundation of the ‘Built to Resist’ ethos, Eastpak’s campaign is the ultimate invitation to break free from the ordinary, and embrace the true ‘you’ – or whatever version you want to be.
Since 1952, Eastpak has continued to refine and evolve its products through innovative collections and collaborations with artists and designers, fostering endless opportunities for creatively expressive individuality, while advocating positive movement. The partnerships come from all walks of life, and play a role in shaping how future collections are styled. Notable past collaborations have ranged from fashion royalty Jean Paul Gaultier to pop icon Andy Warhol, demonstrating versatility and universality of the brand.
Part of the positive movement shift involves disrupting the monotony of the daily routine, through bags, accessories, and fashion choices. Through the years, the brand’s portfolio has made it easy for its wearers to embrace their unique personal styles, or channel their alter-egos with iconic styles in colours and designs – beyond the imagination, as the new campaign aptly highlights.
Eastpak is no stranger to quick evolution, starting its story as a manufacturer of military-issue packs and duffels for the US army, and progressing to the leading lifestyle brand we know today, for people who live, work, and play in the city. As Eastpak grows along with its loyal fanbase, it continues to demonstrate its worth as the brand that is ‘Built to Resist’
You can browse and shop Eastpak’s range of backpacks, luggage, and accessories, online right here.
